Head of Marketing

Datum:14-06-2024
Type aanvraag:Werving en Selectie
Regio:

Sint Maarten

Functie:Head of Marketing
Referentie nummer:# 3770
  
Omschrijving

About the Role:

We're looking for a Head of Marketing to lead the strategic marketing initiatives of our client. You'll be the driving force behind te brand's growth in the competitive digital services landscape. Your role will involve crafting and executing marketing strategies that boost market presence and foster a strong brand identity.

Key Responsibilities:

  • Lead and develop comprehensive marketing strategies aligned with company goals.
  • Implement integrated marketing plans for digital services.
  • Elevate the  brand through innovative campaigns and storytelling.
  • Drive customer acquisition and retention with targeted strategies.
  • Collaborate with product development, sales, and customer experience teams.
  • Utilize market insights to position the organisation strategically against competitors.
  • Oversee both digital and traditional marketing campaigns.
  • Use data analytics to inform strategies and improve campaign effectiveness.
  • Manage public relations and corporate communications.
  • Efficiently allocate the marketing budget for maximum impact.
  • Lead and inspire the marketing team in a collaborative environment.

Kennis en vaardigheden

  • Bachelor's degree in Marketing, Business Administration, Communications, or related field.
  • 8-10 years of marketing leadership experience.
  • Proven success in developing effective marketing strategies.
  • Experience in both B2B and B2C marketing.
  • Strong leadership skills and experience managing cross-functional teams.
  • Proficiency in digital marketing and data analytics.
  • Excellent communication skills in Dutch and English.



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